It all started a little over 10 years ago, with a few pieces of jewelry, at 12 years old Emily was in business! In 2012, as a freshman at Virginia Tech, dreams became a reality when Emily started an online Facebook boutique, as we all know… Emy Lous. With a lot of faith in God, a great family that has always believed in her, and the most amazing friends and customers she could ask for things took off! Emily opened her first storefront here in Madison in a small space located within Sparkle by Abbi Hair Salon in August 2017. She had no clue she’d be out growing that space very soon! By September 2017, Emy Lou’s Boutique became a full time job, and in November 2017 she opened her own shop on Washington St in Madison. After a little over 4 years and some amazing community support, Emily and the mini boss, her son Knox, moved to Main Street, a larger location for the little shop! After a much quicker growth than expected and a new addition to management, son Kove, Emily quickly realized that "larger" location barely had room to walk! Along with 2 mobile boutiques, Emy Lous has now expanded into an 8000 sq ft location located in Madison Plaza on Rt. 29 in Madison, VA. With the expansion, Emy Lous, is excited to be offering a wider selection of ladies, mens, and children clothing, accessories, footwear and gifts with a focus on western fashion. They will also be hosting lots of community events, like paint nights, blanket classes, charcuteree and more! Stopping in at Emy Lous for a new outfit or a gift for a special someone is a must! Emily & sons, Knox and Kove, hope to see you in the shop soon located at 16 Madison Plaza Dr. Madison, VA!