It all started a little over 10 years ago, with a few pieces of jewelry, at 12 years old Emily was in business! In 2012, as a freshman at Virginia Tech, dreams became a reality when Emily started an online Facebook boutique, as we all know… Emy Lou’s Boutique. With a lot of faith in God, a great family that has always believed in her, and the most amazing friends and customers she could ask for things took off! Emily opened her first storefront here in Madison in a small space located within Sparkle by Abbi Hair Salon in August 2017. She had no clue she’d be out growing that space very soon! By September 2017, Emy Lou’s Boutique became a full time job, and in November 2017 she opened her own shop at 307 Washington St. located next to Pig n Steak.After a little over a year and some amazing community support, Emily and the new mini boss in town, her son Knox, are excited to be expanding into the next unit over and will now occupy the entire building! With the expansion, Emy Lou’s Boutique, is excited to be offering a wider selection of ladies clothing, accessories, and gifts with a focus on locally made products! They will also be hosting lots of community events, like paint nights and more. In the near future you can expect to see a much larger Simply Southern selection coming soon and an all new mens clothing line, so keep an eye out! Stopping in at Emy Lou’s for a new outfit or a gift for a special someone is a must! Emily & son Knox hope to see you in the shop soon located at 307 Washington St. Madison VA.