It all started a little over 10 years ago, with a few pieces of jewelry, at 12 years old Emily was in business! In 2012, as a freshman at Virginia Tech, dreams became a reality when Emily started an online Facebook boutique, as we all know… Emy Lou’s Boutique. With a lot of faith in God, a great family that has always believed in her, and the most amazing friends and customers she could ask for things took off! Emily opened her first storefront here in Madison in a small space located within Sparkle by Abbi Hair Salon in August 2017. She had no clue she’d be out growing that space very soon! By September 2017, Emy Lou’s Boutique became a full time job, and in November 2017 she opened her own shop at our previous location. After a little over 4 years and some amazing community support, Emily and the mini boss, her son Knox, are excited for this new larger location! With the expansion, Emy Lou’s Boutique, is excited to be offering a wider selection of ladies, mens, and children clothing, accessories, footwear and gifts with a focus on western fashion. They will also be hosting lots of community events, like paint nights and more! Stopping in at Emy Lou’s for a new outfit or a gift for a special someone is a must! Emily & son Knox hope to see you in the shop soon located at 646 S Main St. Madison, VA!